Responsive Website for Quick Solutions
Quick Solutions needed a brand new website to showcase their complex offering and vast experience and to establish SEO strategies.
Responsive Website for Quick Solutions
Quick Solutions is a family owned business with over 15 years of experience in waterproofing and caulking. Even though they've been waterproofing residential and commercial properties for over 15 years, they didn't have a website – or a digital presence.
Project Details
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Project URL
https://quicksolutionswaterproofing.com -
Client Name
Quick Solutions
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Services
Custom WordPress, User Experience Design, Web Design, SEO strategies, Web hosting & maintenance
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Completed Date
January 11, 2023
Project Overview
The Problem
Quick Solutions came to me because they needed to create strong online presence, create marketing and content strategies, establish SEO foundations to increase search engine traffic and drive future growth.
The Goal
The goal was to drive conversion of site visitors into contacts and, ultimately, clients. We needed to create a content strategy that would clearly tell their story and communicate their services across the site and search engines.
My Role
My role was to implement a fully responsive solution backed by WordPress CMS and Gutenberg Blocks and optimize their website for search engines.
My Responsibilities
My responsibilities included conducting user research, registering web domain, setting up WordPress environment, planning website design, ensuring responsive design, prototyping, developing sample site, Search Engine Optimization (SEO), testing cross-browser compatibility and iterating design based on client’s guidance.
Starting the Design
I love a new kind of challenge, and Quick Solutions reach out to me with a need for a new website. We needed to structure and prototype a site for content that didn’t exist yet. Budget and time were limited, therefore, I chose to customize Gutenify Civil WordPress theme with Gutenberg Blocks Editor. This theme supported our SEO strategies for its fast loading speed and for its design focused on lead generation.
Design Solutions & Results
The new Quick Solutions website increases trust and credibility for their growing online presence. Their website is a strong digital asset, driving leads and conversions through simple, well organized website with a fast loading speed and intuitive navigation. It’s build for great user experience by making it quick and easy for visitors to find exactly what they need. The visitors are welcomed with a large hero section highlighting important keywords and call-to-action buttons. Another point of focus is the service section. The combination of navy blue background and yellow icons emphasizes the content. Modern, mosaic style image gallery adds credibility to the content and strengthen user experience.
Lead Generation Focus
Strategically placed calls to action buttons to increase new leads and customer base.
Search Engine Optimized (SEO)
SEO strategy focused on local SEO. Result: Ranking on first page in organic search.
Optimized for Fast Speed
The website loads in less than a half second. Fast performance improves website's visibility and helps to rank higher in organic search.
What I Learned
Throughout this project, I learned the importance of research and communication. I learned that successful web design goes beyond aesthetics. Knowing user's intent and client's expectations are key factors.